Eighty-mmm-case to DapperinDeed (Pt 4): Why isn’t your name a “name”?

(Catch up with our story here:  Part 1, 2, 3) Rebranding is tough but it needed to be done.  After endless bottles of Oban 18 and countless brainstorm sessions, DapperinDeed was born. But why DapperinDeed?  Why didn’t they name their new brand a “name?”  After all, the standard protocol in fashion is to name your … Continue reading Eighty-mmm-case to DapperinDeed (Pt 4): Why isn’t your name a “name”?

Eighty-mmm-case to DapperinDeed (Pt 3): The Voicemail

(Catch up with our story here:  Part 1, 2) “Hi, my name is Robert and I’m calling about eighty-mmm-case…” Eighty.  Mmmm.  Case. That was the very first voicemail Mike received from a telemarketer trying to pitch a bookkeeping service.  In the days and weeks to come he heard every possible permutation of the word “omakase” from 8oma-Sake … Continue reading Eighty-mmm-case to DapperinDeed (Pt 3): The Voicemail

Eighty-mmm-case to DapperinDeed (Pt 2): Brilliant! Until it wasn’t.

It was time to move forward.  And by move forward I mean their lunch sessions went from drinking bourbon to 18 year old scotch… that’s serious stuff.  They needed the company to align with the 3 foundational pillars I wrote about here.  It was time to solve those problems in a sustainable way. Men are … Continue reading Eighty-mmm-case to DapperinDeed (Pt 2): Brilliant! Until it wasn’t.

Eighty-mmm-case to DapperinDeed (Part 1): What the hell, let’s do it!

To understand any brand you should learn their story.  Our story begins with two 6'4", ripped guys with chiseled jawlines named Bert and Mike.  Ok, one is 5'7 and the other is 5'9 and neither warrant the adjectives ripped or chiseled to describe them.  But in their minds they're really, really cool.  They first met in Jr. … Continue reading Eighty-mmm-case to DapperinDeed (Part 1): What the hell, let’s do it!